The PPAQ guarantees the highest standards in professional photography, ensuring exceptional imagery, business probity and client confidence. PPAQ members nurture relationships with fellow professionals, clients and community; actively promote the Association and build membership; and commit to continuous learning and improvement.

Problem

The PPAQ provides a platform for the promotion and growth of the Professional Photography industry in Queensland. They aim to assist photographers to have successful photography businesses that offer consistently high quality images to the Queensland consumer.

Despite their exceptional offerings and resources, the PPAQ recognized that their community awareness needs a boost to build a stronger, more vibrant photography community that inspires, educates, and empowers professional photographers.

Branding Identity

A Certified Professional Photographer (CPP) is a photographer who has successfully completed the PPAQ rigorous certification process. CPPs are able to demonstrate a broad photographic skill set and are proficient in more than one genre of photography though many choose to specialise in one.

Certification is designed to give the consumer, piece of mind when choosing a photographer. CPPs have a proven track record and comply with all legal and business requirements. They are bound by the PPAQ Codes of Conduct and Practice, and deliver quality services and products.

Solution

Slow Cooked Media produced a series of videos that not only resonated deeply with local photographers but also captured the attention of the wider public.

The videos highlighted the benefits of becoming a PPAQ member as well as a creating public awareness of the importance of hiring a certified professional photographer.